Privacy Policy

Last updated: 23 June 2026

This Privacy Policy explains how Skaile collects, uses and protects personal information when you use our website, portal, services, plans, forms, audits, reports or communications.

“Skaile”, “we”, “us” or “our” refers to Skaile / [insert legal company name].

1. What information we collect

We may collect and use the following types of personal information:

Contact details

This may include your name, business name, email address, phone number, job role and business address.

Account and portal information

This may include login details, account status, user role, company profile, tickets, messages, tasks, approvals, comments, uploaded files and service activity.

Business and marketing information

This may include your website URL, target locations, business goals, services, brand information, customer types, marketing activity, analytics data, search performance data and advertising information.

Payment and billing information

This may include billing details, plan details, invoice records, payment status and transaction references.

We do not usually store full card details ourselves. Payments may be processed by third-party payment providers.

Website and technical information

This may include IP address, browser type, device information, pages visited, referral source, cookie preferences, analytics data and usage activity.

Communications

This may include emails, form submissions, WhatsApp messages, support tickets, call notes and other communications with us.

2. How we collect information

We may collect information when you:

• Visit our website
• Submit a form
• Request an audit
• Sign up for a plan
• Create a portal account
• Use the Skaile portal
• Contact us by email, phone, WhatsApp or social media
• Book a call
• Pay for a service
• Connect third-party tools
• Give us access to marketing, website or analytics platforms

We may also receive information from third-party tools you connect or authorise, such as Google Analytics, Google Search Console, advertising platforms, website platforms or CRM systems.

3. How we use your information

We use your information to:

• Provide our services
• Create and manage your account
• Deliver audits, reports, recommendations and tasks
• Manage plans, billing and support
• Communicate with you
• Respond to enquiries
• Improve our website, portal and services
• Analyse website and marketing performance
• Create AI-supported recommendations or content
• Manage security and prevent misuse
• Comply with legal, tax and accounting obligations
• Send relevant service updates or marketing communications where permitted

4. Lawful bases for using personal information

We only use personal information where we have a lawful basis to do so.

This may include:

Contract

Where we need to use your information to provide services, manage your plan, process payments or deliver agreed work.

Legitimate interests

Where it is necessary for our business interests, such as improving services, responding to enquiries, managing customer relationships, securing our systems and promoting relevant services.

Consent

Where you have given consent, such as for certain marketing communications or non-essential cookies.

Legal obligation

Where we need to keep records or share information to comply with legal, tax, accounting or regulatory obligations.

5. AI tools and automation

We may use AI tools and automation to help deliver services, generate recommendations, analyse data, draft content, summarise information or improve efficiency.

Where possible, we avoid sharing unnecessary personal data with AI tools.

You should not upload sensitive personal information to the portal or provide it for AI-supported tasks unless specifically requested and appropriate.

6. Who we share information with

We may share personal information with trusted third parties where necessary to operate our business and deliver our services.

This may include:

• Website hosting providers
• Portal and software providers
• Authentication providers, such as Clerk
• Payment processors
• Email and communication providers
• Analytics providers
• Advertising platforms
• AI and automation tools
• Freelancers, contractors or team members working on your account
• Professional advisers, such as accountants or legal advisers
• Regulators, authorities or law enforcement where required by law

We only share information where there is a valid reason and appropriate safeguards are in place.

7. International transfers

Some third-party providers may process data outside the UK.

Where this happens, we rely on appropriate safeguards, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.

8. How long we keep information

We keep personal information only for as long as necessary.

This may depend on:

• How long you remain a customer
• The type of service provided
• Legal, tax or accounting requirements
• Whether there is an ongoing dispute
• Whether the information is needed for legitimate business records

We may keep basic customer, billing and contract records for up to six years after the end of our relationship, unless a longer period is required by law.

9. How we protect information

We use reasonable technical and organisational measures to protect personal information.

This may include access controls, secure systems, password protection, restricted user permissions and trusted third-party platforms.

No online service can be guaranteed to be completely secure, but we take reasonable steps to protect the information we hold.

10. Your rights

You have rights under UK data protection law.

These may include the right to:

• Access your personal information
• Ask us to correct inaccurate information
• Ask us to delete your information
• Ask us to restrict how we use your information
• Object to certain uses of your information
• Ask for a copy of your information in a portable format
• Withdraw consent where we rely on consent

Some rights may not apply in every situation.

11. Marketing communications

We may send marketing communications where permitted by law.

You can unsubscribe or opt out at any time by using the unsubscribe link or contacting us.

We may still send important service, billing or account messages even if you opt out of marketing.

12. Cookies

We use cookies and similar technologies on our website and portal.

For more information, see our Cookie Policy.

13. Links to other websites

Our website or portal may include links to third-party websites.

We are not responsible for the privacy practices, content or security of third-party websites.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office.

15. Contact

For privacy questions, contact:

Skaile
Email: suppoer@skaile.co.uk
Website: skaile.co.uk